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Who Are You Writing For?

To me this seems like a fairly obvious question to ask when planning on writing  a new book. Coming from a technical background involving new product development, the very first thing considered before...

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The First Rule of Marketing – Never Give Up

How many authors put true blood, sweat and tears into writing their books. Hours of research, editing and re-editing, proofreading and formatting. Finally their book is ready to publish and then it is...

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